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Coop Coffees Raising the Floor on Pricing

So what’s all the fuss about Cooperative Coffees raising its minimum price to US$2.20 on all fair trade and organic coffees?? If we get caught-up in price-boasting matches within the Specialty Coffee industry, a guaranteed US$2.20 /lb minimum price may not sound sufficiently impressive. But if we look at how market mechanisms, pricing and fluctuation… Continue reading